Upgrade Your Business With CRM

Your business is dependent on your customers. Streamlining customer interaction across multiple touchpoints and tracking leads and deals from start to closure without a centralized CRM strategy in place is a futile exercise. Without the proper software, your sales staff will have a harder time tracking leads and staying on top of their targets. This leads to a drawn out sales cycle, with a generic and sub-par customer experience.Here's where a CRM comes in.With a CRM in place, businesses can streamline customer interaction across multiple channels, track deals from start to closure, get a 360-degree view of support tickets, phone calls, live chats, track their sales targets and make data driven decisions with powerful analytics.

When you have a strong CRM strategy for your business, it allows you to build personal connections with customers, which in turn helps you identify their needs and requirements and provide them with personalized services.According to Nucleus Research, for every $1 invested in CRM, you get $8.71 in return. That is An ROI of greater than 750% n the late 60s and 70s businesses used to track their leads and contacts using offline methods such as journals and rolodexes. Modern CRM systems can be traced back to the 80s and early 90s, when businesses used to save their leads and contacts in digital database management systems which then evolved into Sales Force Automation (SFA) technology

 As the industry grew, vendors were pushed to provide a broader set of services like omni-channel communication, marketing automation, performance tracking and analytics and reporting.91% of companies with 10 or more employees use a CRM in their organisationFast-forward to the current day, customer relationships are built and nurtured through the efforts of every customer facing team in your company, not just the sales team. Accodingly, CRMs of today have evolved to become much more than a Salesforce Automation too.

Enterprise CRMs of today bridge your your marketing, sales, and service teams on a common platform allowing your customers to have seamless experiences with your brand.Is your data spread across your excel sheets, business cards, and notes taken during customer meetings You can rest assured that your customer data is safe in your vendor's data centers, safeguarded by top-of-the line physical and digital security mechanisms. If you're based in the European Union or do business with European customers, a CRM that offers GDPR-compliance features will be one of your greatest assets.Accurate data from across your organization helps keep your decision makers informed, so they can react to market trends with better decisions. Detailed reports will show how your teams are performing and where there's room for improvement.

 A CRM with a mobile app ensures that your team has access to important CRM data, no matter where they are. A sales rep in the field can pull up information about nearby customers, drop by for a meeting, and easily update everyone else on any new information by logging it in the CRM through their mobile app.A CRM arms your team with all the historical data of a customer, as well information regarding similar issues faced by others. A centralized repository of information helps your team resolve customer inquiries quickly, ensuring they leave satisfied.